Live streaming is a powerful marketing tool. In fact, nearly 64% of consumers are more likely to purchase a product after watching a video about it online, and almost 80% want to see more social media content from their favorite brands, which means if you’re going to make more money, take advantage of live streaming content.
The following are four more ways live streaming can improve your business:
Allows You to Better Engage Your Audience
Engagement is a vital role in any business. You need to know how to interact or communicate with them successfully to make them loyal viewers or customers of your brand. When you go live, you have a chance to show a unique side of you and create true engagement.
This also allows you to learn your audience better. Not only can your audience ask you questions, but you should ask them questions too and more of them. Get them talking about themselves to really feel special, unique, and heard or make them feel like they are a part of something. Don’t ignore the audience. They are your business. The main point of live streaming is to engage.
Expands Your Exposure and Credibility
Live streaming provides you multiple platforms and chances to reach your audience. While also establishing your credibility. With live video comes the opportunity to show your audience just how much value you bring to the table. This can be your chance to highlight and show your products or solve a common problem for your audience. In fact, the best way to take advantage of live streaming is to use it to communicate more with your audience. Establish credibility by asking them questions and showing them how you do things behind the scene.
Increases Your Authenticity and Relatability
Live streaming provides a chance for you to humanize your business. Increasing your authenticity and relatability. Two vital traits are needed to run a successful business and earn your viewers’ trust. Without trust, you can’t expect them to stay, return or gain anything in return for your hard work, content, or products and services.
Creates More Valuable and Reusable Content
Live content is more personal and honest to your viewers and is great interactive content to be repurposed. It can be clipped into short videos for Instagram, edited into GIFs or infographics of your top-selling products, or information tips from your current live stream or made into a fun newsletter for your e-mail subscribers.
As you can see, live streaming can add a more competitive edge to your brand and business. If you want to better engage and communicate with your audience while generating more leads and revenue, you should add it to your marketing strategy.
Live Streaming Niches to Choose From
Keep in mind what you like to do. Know what you’re best at or the problem your audience may have when determining your live streaming niche. While you want to enjoy the things you live stream, it also needs to be something your audience or people want to see.
You may love a certain topic, but if people are not searching for it, the chances of increasing your audience or turning it into a profitable live streaming business are low. This doesn’t mean you can’t try; however, you will have a far easier time developing new content within already established niches.
The most popular topics to live-stream:
- Q&A Sessions
- Product Demos
- Life Updates or Chat
- Announcements, Giveaways, or Charities
Once you determine your live streaming niche, it’s important to choose the right platform for it. For example, Twitch and Facebook Gaming are great platforms to start playing games and share walkthroughs or gaming strategies with your audience.
You need to start with the platform your audience most uses. You are more likely to be successful with YouTube Live than Twitch if you’re starting a new fitness channel, for example. You can stream anything on Twitch, but their audience is still more geared towards gamers, while YouTube has more variety. Thus, making it easier to get started on YouTube should you want to start outside of the gaming industry.
While gaming dominates the live streaming market, this does not mean you have to game to make it. Take Kitboga and The8BitDrummer, for example. These two used their ability to perform outside of gaming to establish their success. Kitboga is known for calling scammers and taking up their time, and The8BigDrummer shares his love of drumming while also playing video games on the side.
The niche you choose is highly dependent on your current skills and interests. If you don’t have passion in the niche, you won’t have the determination and consistency needed to succeed. Streaming takes consistent action with a unique set of skills to offer your viewers to be successful.
To help discover your niche, this is about what you love to do the most. Do you have a unique skill that you can teach or show off to others? Do you know how to solve a common problem within a certain industry? What can you do for long periods and still want to do more of it? Discovering your niche ensures you can make good content and attract the right viewers while also giving you the tools to promote better and market your live stream.