Do you have a store where people purchase products, or do you offer a service like coaching? Maybe you offer courses and classes, or you provide customer support or something else entirely? Whatever you offer, how you have structured your business is vital to determine before you start your automation plans.
If you have an online store that people come to in order to purchase products from you, the way you automate and run your business will be very different from the way someone who offers courses or one-on-one personal services does.
So, consider what your business type is.
If you sell any type of product, whether it’s physical or digital, with a shopping cart, you have an online store. You may be selling books, content, and even courses if you’re selling them as a product without your extra coaching and input. Essentially if you sell anything online in a shopping cart, you have an online store and can use a lot of automation tips for online stores.
If you sell any type of service, administrative, one-on-one coaching, and so forth that you perform at a distance, using your website as your storefront, you are a service-based business. As a service-based business, you’ll organize your business and market yourself differently from an online store where you don’t speak to the customers directly yourself and sell products directly.
Virtual Support and Consulting
You may also offer only virtual support and consulting without offering direct service. For example, you may coach your clients to create a sales page, set up a freebie, set up a discovery call, but you don’t do it yourself, you simply advise them on what to do, and the client with their team does it. This is an entirely different business structure than a business that does the services directly or delivers the product directly.
If you offer classes and “how-to” information to your customers via courses, classes, and content, you have a business that provides classes either self-paced or teacher-led this is a training business. A training business sometimes needs more personal input and engagement than a storefront that just sells the complete self-paced course.
There are numerous opportunities for automation in each of these business structures. But first, you need to write it down. What does the composition of your business look like? What do you do for customers and clients, and how do you do it? Is it hands-off or hands-on, or a combination of both? The more you can document how your business works, the easier it will be to find ways to automate and outsource.